Dear friends of FABER,

Today, we would like to introduce our new logo which will be in use starting with the Spring | Summer 2024 season.

Our brand will be given a new look from the Spring | Summer 2024 season. A much more expressive and memorable logo will ensure a visual experience and increased recognition value in retail and among our customers.

The 4 Fs symbolise the core values of FABER: Femininity, Family, Fairness and Finesse. Surrounded by a circle standing for dynamics and continuous movement.

Femininity: FABER appeals to the modern woman with her active and emotional lifestyle who is also looking for something new, unusual and diverse in fashion. Our collections in innovative and trendy designs reflect a balance between femininity and sportiness. The high level of fashion, combined with the finest quality, perfect fit and a majority of German knitwear production place the FABER brand in a very special position in the premium sector.

Family: The FABER family business was founded in 1947 by Ernst Faber for the production of women's knitwear in Isaar, Germany. For over 75 years, we are now in the 3rd and 4th generation of successful knitwear production at the highest quality. Over 30 Stoll flat knitting machines run on site around the clock.

Fairness: Fair production standards, the best qualities, sustainable styles and respectful cooperation within the family business and with all our partners are the prerequisites for our actions. Sustainability is not just a marketing measure for us, it has been part of our DNA since our founding.

Finesse: Starting with the upcoming Spring | Summer 2024 season, our new logo will be in use. It stands for clarity, modernity and ease. These are precisely the qualities you will also perceive throughout the collection and the entire corporate identity.

We look forward going this new way together with you!

YOUR FABER TEAM